In its 8th-year running, Magento Imagine is a three-day global conference centered on open technology and building software that works for both individuals and businesses alike. Magento’s primary focus is inspiring collaboration and community while creating meaningful experiences where customers can thrive. We found ways to exemplify this focus through our provided audio visual production services at this year’s ecommerce conference.
An Ecommerce Conference That Brings The Industry Together
Magento, now known as Adobe Commerce, is an open-source ecommerce platform utilized by mid to large-sized businesses in building customized online stores. This particular year’s Magento Imagine maintained the name as it was prior to Adobe’s acquisition of the platform.
This annual corporate event connects the global ecommerce ecosystem, bringing together over 3,500 commerce experts from 60 countries. The conference covered the company’s key topics spread out over keynotes, breakout sessions, evening events and networking sessions equaling over 65 sessions with 150 speakers.
Magento Imagine successfully delivered an immersive keynote experience that elevated the conference beyond the traditional corporate presentation format. The keynote lineup featured leaders from PayPal, Amazon, and the Universal Music Group. The Academy Award-winning actor Jamie Foxx gave the closing keynote reinforcing the conference theme of Lead the Charge.
This idea was both that year’s event theme as well as Magento’s belief regarding its support of open-source technology. Brite Ideas took charge of this philosophy leading the design process with innovative technology that expanded upon what was normally expected for a conference of this size.
AV Technology Takes An Ecommerce Conference To The Next Level
This year’s Magento Imagine marked our own fifth year working with Magento. We had previously done a variety of events for the company from their summits to the SKOs. Their ecommerce conference took place in the Encore Theater at the Wynn Las Vegas.
Drawing inspiration from the conference’s theme of connection and the global ecommerce ecosystem, we designed a stage environment that reflected the constant evolution and movement of the industry itself.
Wanting to maximize the benefits of a theater environment, our team opted for an automated LED Wall System that dynamically changed screen positions, to help elevate speaker entrances and emphasize talking points during keynotes. The moving LED surfaces transformed the stage throughout the keynote experience continuously reshaping the visual environment to keep audiences engaged.
Our challenge was designing within the architectural constraints of the Encore Theater while maximizing sightlines for every attendee. The production demanded a flexible stage system capable of supporting keynote presentations, executive conversations, product demonstrations, and entertainment segments—all while maintaining seamless transitions.
We supported more than 150 presenters with varying presentation requirements while maintaining a consistent visual language. This involved coordinating content, lighting, audio, automation, and show control across multiple departments. We delivered a polished experience that balanced theatrical production value with the professionalism of a global technology conference.
Brite Ideas Services Provided
- Automated LED Wall System
- Technical Direction
- CAD Drawings/Floor Plans
- Show Direction/Stage Management
- Audio, Lighting and Video Equipment
- Engineering
- Stage Design and Execution
- Content Creation
The Systems That Brought An Event To Life
While automated LED systems have long been a staple of large-scale concert touring and rock-and-roll productions, they were rarely seen in corporate events at the time. By adapting this technology for the conference stage, Brite Ideas brought a new level of theatricality and flexibility to the experience. This was done by replacing traditional flat, static scenic design with a dynamic environment that evolved alongside the presented content.
Throughout the event, the automated stage system created memorable speaker entrances, supported product storytelling, and kept visual energy high across three days of programming.
By combining theatrical automation with thoughtful technical design, Brite Ideas helped transform Magento Imagine into an engaging live experience that reflected the innovation and forward-thinking nature of the Magento brand. See highlights from the stage coming to life!
Vendors
Full Technical Design + Execution | Brite Ideas
Client/Conference Host | Adobe Commerce (formerly Magento)
Venue | Wynn Las Vegas
